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How Marketers Can Utilize Virtual Data Rooms To Their Advantage

Before the digital age, when everything was done on paper, businesses had to go to great lengths to keep their confidential documents safe. One document in the wrong hands could mean a blown opportunity, a lawsuit, or worse. The solution at the time was to use data rooms – physically secure spaces with access limited…
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Top 7 Virtual Data Room Providers In Tech Market

In a large business, data is no longer restricted to traditional physical data rooms. With the trend following an exponential growth, this option is not feasible for storing and relaying enormous business data since they are generally deemed confidential. Accessing documents surrounding business deals or transactions can take ages in physical data rooms, which can…
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3 Steps To Get Started With B2B Relationship Marketing

Long. Arduous. Complex. However you describe it, the B2B buying cycle is anything but quick and easy. However, it does have one constant: relationship building is key. To remain competitive, B2B marketers must invest in relationship marketing. What it can do for you You’ve worked hard to get your message out to your audience, and…
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Improve your paid search & social through relationship marketing …

Contributor Jeff Baum explains how you can nurture your prospect through the entire buying journey using search ads and paid social. A major shift I’ve observed taking place in both the paid search and social advertising industry is a move toward relationship marketing. Brands can no longer be available to customers only when they’re ready…
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The Symbiotic Relationship Between Customer Loyalty & Advocacy

How can you turn your loyal customers into advocates? Columnist Jim Williams discusses best practices for advocate marketing. In a SaaS business, customer loyalty is vital to your company’s success. Many businesses won’t turn a profit in the first few months — or years — after acquiring a new customer. They count on convincing customers to stick around…
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Thai Life Insurance Ad Celebrates Beauty of Life

It doesn’t happen very often but sometimes — every once in a while — advertising is awesome. Awesome in ways that make you jump for joy. Awesome in ways that make you angry. Awesome in ways that make you cry. But most of all, awesome in ways that give you hope there is, well, hope…
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Magnetic stimulation may reduce the impact of concussion

Mild traumatic brain injuries can result in long-term cognitive issues.  A traumatic brain injury (TBI) can be mild or severe, but each case signals a disruption in the usual functioning of the brain. Doctors tend to refer to less serious TBIs as concussions. These events are more common, resulting from the likes of car accidents, falls, and sports…
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5 ideas for getting digital hospital content out of zombie marketing land

State-of-the-art. Mutidimensional. Complex. How often do we hear these words in healthcare marketing? And do State-of-the-art. Mutidimensional. Complex. How often do we hear these words in healthcare marketing? And do they really mean anything to the people who read them? In a presentation at Content Marketing World Health Summit on Wednesday, AHA Media Group digital strategist Ahava…
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Keys To Improve The Marketing & Finance Relationship

Kim Kardashian and Kris Humphries were a disaster from the start – a failed marriage that never had a chance. He, a naive, budding basketball player who followed his heart more than his mind and fell in love with Kim. She, a for-no-good-reason celeb trying to make a quick buck and keep herself in the…
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How strong is your Amazon ‘health?’

Measuring five core components go a long way in achieving success on Amazon. Here’s how. To secure a mortgage, prospective homeowners need to prove their creditworthiness and financial health with a strong FICO score. A FICO score is the three-digit number based on one’s credit reports that help creditors assess how likely one can repay…
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